A common thread across the priorities of intellectual property rights protection, cybersecurity and data protection is the pivotal importance of trust – from merchants, consumers, partners and regulators.
Number of Taobao stores closed due to bad merchant behaviour
Number of all proactive takedowns removed before a single sale occurred
Takedown requests were processed within 24 hours
The protection of intellectual property rights (IPR) is core to the operation of a healthy marketplace. We have established industry-leading IPR operation that ensures we are a source of branded, authorized goods, and that strongly deters the sale of illicit or unauthorized goods.
We work with our vendors to combat copyright infringement and protect intellectual property wherever possible.
In July 2017, after investigating and collecting evidence in cooperation with Mars Inc. (a global producer of confectionary, pet food, and other food products), Alibaba won a landmark civil lawsuit in China against a seller infringing upon Mars Inc.'s products. A Shanghai court found the vendor guilty and ordered the defendant to pay damages. The case is believed to be the first of its kind in China, where an e-commerce platform has successfully sought compensation from one of its online retailers.
We put our users first in all aspects of our business, including data protection. One way we earn and keep users' trust is by clearly explaining to users in plain and simple language how their data is collected and used, as well as how to amend settings or opt out. We also employ rigorous internal control procedures and the use of advanced technology to ensure that data is protected.
Alibaba Group and our affiliates, such as Ant Financial Services and our logistics subsidiary Cainiao Network, have a well-established framework in place to share certain types of data in controlled environments in order to improve our service offering to customers. We have implemented strict rules and protocols for data sharing with affiliates, including physical storage, prohibition of data duplication and a data oversight committee.
More information on policies regarding our Data Sharing Agreement with affiliates can be found in our most recent annual report on Form 20-F, page 201.More information
Our mission, vision and partnership system define our unique governance modelRead more
Social impact is in our DNA. We empower employees at all levels to use technology to solve social problems.Read more
We are committed to minimizing the environmental impact from our data centers and logistics network.Read more