Foundations for
Sustainable Growth

ESG Report 2018


We have always felt a responsibility to help solve problems in society, because that is implied in our mission – "to make it easy to do business anywhere" – and we must consider how we will continue to manage risks and opportunities, including those associated with environmental, social and governance (ESG) factors.


Letter from the Chairman

In this ESG report, we will share with you how we hold ourselves accountable to the highest standards of public trust. This report also sheds light on how we manage leadership transition. Jack Ma Chairman
Download Letter (0.1MB)

At the core of what we do

We believe public trust is earned by demonstrating that everything we do is sustainable.

The pursuit of sustainability requires that we do the right thing when our business impacts the environment and society, and we need a system of governance to ensure that we are always choosing the right ethical path.

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Our Mission

To make it easy to do business anywhere

Our Vision by 2036

  • To serve 2 billion consumers globally
  • Support 10 million businesses to operate profitably
  • Help create 100 million jobs

ESG Priorities

Input from our shareholders, customers and employees led us to identify the seven issues that we consider most critical to the sustainability of our business.


IP protection

105 global brands have joined the Alibaba Anti-Counterfeiting Alliance (AACA)

Gender diversity

More than one-third of our senior management are women

Job creation

36 million jobs created directly and indirectly

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Engaging in

We hope that this ESG report has given you a fresh understanding of the integrated and comprehensive nature of ESG issues in our culture and business model. The process has deepened our resolve to keep these priorities on the top of our agenda. We are better prepared than ever for a dialogue about these issues, and we will make periodic updates to our ESG strategy and activities in the future.


E-mail us at

For more information
View our Annual Report Form 20-F