Humility, openness, and equality
Our culture values meritocracy over hierarchy
Our employees are appraised on how well their conduct at work reflects our six core values in addition to business performance, and these value-based ratings will affect employee compensation and promotion decisions.
- Customer First
- Teamwork
- Embrace Change
- Integrity
- Passion
- Commitment
Social
Impact
We built our business model around our mission – to make it easy to do business anywhere. Hence, a focus on issues such as consumer trust, small business enablement, job creation and empowerment of women entrepreneurs naturally follows from our mission. The Alibaba Digital Economy has directly or indirectly created tens of millions of jobs.